McDonald’s beefs up commitment to cattle industry
McDonald’s Canada has announced plans to be the first Canadian company to acquire beef that is “certified sustainable” according to standards outlined by the Canadian Roundtable for Sustainable Beef (CRSB).
Company spokesperson Adam Grachnik told farmnewsNOW the announcement represents a nearly three-year journey for the company.
“Really it’s about a partnership with Canadian cattle ranchers and standing up for the high quality of Canadian beef we have,” he said.
Over the next 12 months, more than 20 million of the company’s angus burgers will be sourced according to CRSB standards, which include ensuring animals have adequate feed and endure minimal stress and pain. Farmers and ranchers must also manage grasslands and grazing in a way that protects soil health and watersheds.