Report highlights Canadian cereal crops exports

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Cereals Canada chair Brett Halstead said the organization plays an important role in ensuring Canadian quality translates into value. 

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“The continued success of Canada’s cereals sector reflects the commitment of farmers, exporters, processors, researchers, life science companies, and industry partners who invest in innovation and market development,” Halstead said. 

The report also outlined Cereals Canada’s advocacy efforts in 2025, including work with government officials and industry stakeholders to protect market access, expand trade opportunities and support policies that strengthen the competitiveness of Canada’s cereals value chain. 

CEO Dean Dias said maintaining strong customer relationships and addressing market access challenges remains essential. 

“The work of our team helped ensure Canadian cereals continued to be recognized and trusted worldwide for their quality, consistency, and performance,” Dias said. 

In November, Cereals Canada released its annual New Wheat Crop Report, which provided global and domestic customers with information on milling performance, flour and semolina quality, and end-product functionality. 

Canada produced 36.6 million tonnes of wheat in 2025, with the majority grading No. 1 or No. 2. 

The Harvest Assessment Program was also expanded to include Eastern Canadian wheat classes through a partnership with Grain Farmers of Ontario, providing customers with a more comprehensive assessment of Canadian wheat quality nationwide. 

Cereals Canada is also working toward the creation of the Global Agriculture Technology Exchange, or Gate, a pan-Canadian initiative designed to provide facilities for customer engagement, technical training and market development. 

“Together, these efforts demonstrate how Cereals Canada delivers value for customers, members, and the broader cereals value chain,” Dias said. “Our team remains committed to supporting our members, strengthening customer relationships, and ensuring Canadian cereals remain the preferred choice in global markets.” 

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alice.mcfarlane@pattisonmedia.com