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Agriculture Roundup

Agriculture Roundup for Wednesday May 5, 2021

May 5, 2021 | 11:05 AM

MELFORT, Sask. — The Canadian Centre for Food Integrity (CCFI) will assume the leadership of one of the industry’s top public advocacy forums.

Agriculture More Than Ever (AMTE) was created by Farm Credit Canada to create a forum where the industry could come together to share pride for agriculture, as well as inform consumers about who produces their food and how it is produced.

CCFI President and CEO John Jamieson said the shift complements the work the centre has been doing since 2016.

“The synergies with Ag More Than Ever will support our activities in sustaining public trust for decades to come,” Jamieson said in a news release.

AMTE has become the number one social media channel dedicated to public trust in Canadian agriculture, with over 94,000 followers across multiple social media channels like Facebook, Twitter, and Instagram.

It has also been the driving force behind Canada’s Agriculture Day, launched five years ago to celebrate Canadian agriculture, food and everyone who works in the industry.

The University of Alberta has selected its new chair in beef production systems.

Gleise M. Silva will collaborate with beef producers, translating research into practical solutions to create a more sustainable and competitive beef industry.

Silva grew up in Recife, Brazil and was drawn to the beef industry.

“I was 100 per cent sure I wanted to work with beef cattle. I was amazed by the animals, by the physiology,” Silva said.

She started working with cattle during an undergraduate internship with the University of Florida (UF). She went on to complete her PhD at UF’s North Florida Research and Education Center specializing in beef cattle nutrition.

Silva will work with beef producers, translating her and her colleagues’ research on cow-calf production into practical advice.

The position, beginning July 1, is funded by the Beef Cattle Research Council (BCRC) and the Hays family, with additional support from McDonald’s Restaurants of Canada and Cargill.

Shares in fertilizer manufacturer Nutrien Ltd. rose yesterday after it increased its annual earnings.

It was based on rising sales expectations as its farm customers loosen purse strings in view of multi-year high crop prices.

The Saskatoon-based company said it expects crop input spending will increase more than three per cent in its key markets, supported by higher planted acreage and crop prices, as well as higher crop protection and crop nutrient prices.

Nutrien said its earnings were up due to strong retail earnings growth, higher crop nutrient realized selling prices and higher North American potash sales.

alice.mcfarlane@pattisonmedia.com

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