(X/Beef Cattle Research Council)

By Alice McFarlane

Canadian Cattle Association

Leadership changes at the Canadian Cattle Association

Jan 7, 2026 | 3:16 PM

Andrea Brocklebank will become the Canadian Cattle Association’s (CCA) Chief Executive Officer in early March.

Brocklebank currently serves as Executive Director for Beef Cattle Research Council (BCRC), a division of the CCA.

Brocklebank was raised on a farm in southern Alberta that she and her husband now manage. Prior to working with the CCA, she worked within the Canadian cattle feeding sector and in agriculture finance and lending.

CCA President Tyler Fulton said Brocklebank’s proven track record of strategic decisions and collaboration are critical skills that will ease the senior leadership transition.

“We are confident that with Andrea leading us, the Canadian Cattle Association is well positioned to navigate continued global market uncertainty as we work towards renewing the Canada-United States-Mexico Agreement (CUSMA) and other priorities,” Fulton said

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An executive recruitment firm led the process, and CCA’s directors accepted their recommendation.

The CEO role is a new designation for the Canadian Cattle Association. Fulton said they had planned for Executive Vice President Dennis Laycraft’s retirement and a senior leadership transition. They determined that the description of the CEO more accurately reflects the role of the senior staff member.

“With some small but key changes to the role and the selection of Andrea, we are confident that we have found the right person with the right leadership qualities to lead the Canadian Cattle Association now and in the years ahead,” he said.

Tracy Herbert has been appointed Interim Executive Director, effective Mar. 1. Herbert has led the BCRC’s knowledge mobilization program since joining the BCRC in 2011.

Laycraft will maintain business as usual at CCA until the leadership transition takes place in March.

Brocklebank was raised on a farm in southern Alberta that she and her husband now manage. Prior to working with the CCA, she worked within the Canadian cattle feeding sector and in agriculture finance and lending.

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alice.mcfarlane@pattisonmedia.com