Bayer got into country music and the reason will have you smiling from ear to ear
When new music is introduced in the radio industry, the inclination is to interview the artists. But in this case, that would have been really hard to do – because some of the artists aren’t even human.
They are actually…literally stalks of corn.
‘Shucks’ you might say. ‘That sounds like fake news.’ But there is more than just a kernel of truth to this.
All corny jokes aside, it all started when Bayer Crop Sciences developed a product for corn producers called SmartStax Pro. It controls corn rootworm which is one of the greatest threats to growers because it attacks crops underground, so it’s hard to spot. Bayer effectively silenced the pests and in doing so, wanted to make some noise about their success.