Marie-Claude Bibeau, the Minister of Agriculture and Agri-Food. (Submitted/Agriculture and Agri-Food Canada)

By Jaryn Vecchio

Protein Funding

Feds, Manitoba investing $600K towards protein hub

Dec 16, 2022 | 3:56 PM

The federal and Manitoba governments are investing a combined $600 thousand dollars to establish an agriculture hub.

It’s aimed at supporting the implementation of Project ASPIRE, which stands for Accelerating Sustainable Protein Impact and Results, that’ll provide stakeholders the opportunity to work collaboratively at industry-led roundtables.

These roundtables are planned to help advance sustainable protein production and processing in the province.

“The ASPIRE Hub is a tremendous example of protein industry stakeholders working together towards a strategic vision,” said Marie-Claude Bibeau, the Minister of Agriculture and Agri-Food. “Engaging the entire value-chain will improve competitiveness and long-term growth of Manitoba’s protein sector.”

The hub will be hosted by Canadian Manufacturers & Exporters. They plan on recruiting in the near future to help implement ASPIRE’s objectives.

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“Since launching the Manitoba Protein Advantage Strategy in 2019, our government has continually supported the sustainable growth of the province’s protein industry, recognizing that positioning Manitoba as a global protein supplier of choice will benefit the profitability and competitiveness of local producers and processors and the provincial economy as a whole,” added Derek Johnson, Manitoba’s Minister of Agriculture.

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Jaryn.Vecchio@pattisonmedia.com

On Twitter: @princealbertnow