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By Alice McFarlane

Cereals Canada

Cereals Canada and CIGI announce merger

Apr 15, 2020 | 11:25 AM

Two national agriculture groups will be joining forces.

Cereals Canada and Canadian International Grains Institute (Cigi) members approved the amalgamation of both organizations under a joint governance and management structure.

Cereals Canada has represented the country’s cereal value chain in market access, market development, advocacy and innovation since 2013. Cigi was formed in 1972 to support domestic and international processors with end-use quality evaluations, milling and end-use support.

Cereals Canada board chair Jean-Marc Ruest said the approval of the merger follows four years of work between the two entities.

“This merger brings together two strong organizations with a common vision to serve our members and build value for the Canadian cereals industry,” Ruest said in a news release. “Cereals Canada and Cigi have already established a close working relationship supporting the promotion of Canadian wheat and this merger will strengthen the relationship.”

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Cigi chair Trent Rude said the merger aligns efforts on behalf of the Canadian cereals value chain.

“Ultimately to strengthen the focus and impact of our activities while unlocking new synergies, we will also be maintaining the key components and expertise each organization brings to the table,” Rude said.

The group will operate under the Cereals Canada name, and Cigi will maintain its brand as a division within the organization. The approved governance structure also ensures that all members can shape and influence future priorities and initiatives.

“Collaboration and transparency have been the guiding forces throughout this process and will continue to be the cornerstones of the integrated organization,” Ruest said. “We are excited to support this next phase in the advancement of our mission to grow the Canadian cereals value chain. We look forward to continue working for the benefit of our members under a single national organization.”

The next step will be the appointment of a CEO.

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alice.mcfarlane@jpbg.ca

On Twitter: @AliceMcF