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By Alice McFarlane

Canadian Pork

Pork industry to boost sales to China

Nov 12, 2019 | 12:59 PM

The Canadian pork industry is looking to maximize the reopening of the Chinese market.

Shanghai Representatives of the Canadian red meat industry are in China this week to continue to build the relationship and trade between the two countries.

Canadian Pork Council (CPC) Chair Rick Bergmann said the Chinese market was reopened to Canadian pork only last week, following a four-month suspension.

“During our visit a few weeks back, we heard clearly that we needed to strengthen our relationship with our Chinese customers,” Bergmann said in a news release. “Activities such as this mission will serve to do just that but will also allow us to thank Chinese officials for their trust and confidence in reopening the market for us.”

In addition to meetings in Shanghai, the delegation will travel to Guangzhou, Shenzhen, Beijing and Tianjin before concluding their trip. Participants from the Canadian Pork Council, the Canadian Meat Council, Canada Pork International and others will also meet with Ambassador Dominic Barton.

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CPC First Vice-Chair Hans Kristensen said they will be meeting with members of the Canada-China Business Council, Import and Export Food Safety Bureau officials, food importers, retailers, Canadian trade representatives and Canadian consulates.

“Every time I travel to China and meet with our customers and partners, I gain a better understanding of the market, and that informs the decisions we make back in Canada,” Kristensen said. “We look forward to working with Mr. Barton to grow the Canadian pork exports to China and further improve relations.”

In 2018, Canada’s pork exports totalled almost $4 billion, of which $514 million was exported to China, making it Canada’s third-largest export market.

The Canadian pork industry was on pace to double its 2018 sales in 2019 prior to the temporary suspension. Canada expects that pace to continue to accelerate now that the market has reopened.

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alice.mcfarlane@jpbg.ca

On Twitter: @AliceMcF