Cassie Marchand is the recipient of the Reg Schellenberg Next Generation Legacy Award. (supplied photo/Canadian Cattle Association)

By Alice McFarlane

Beef Industry Legacy Award

Next Generation Legacy Award presented at beef conference

Aug 21, 2024 | 11:12 AM

An award presented in memory of a president of the Canadian Cattle Association was presented at the Canadian Beef Industry Conference in Saskatoon, Sask.

The Canadian Cattle Foundation presented the second annual Reg Schellenberg Next Generation Legacy Award to Cassie Marchand from Vernon, B.C.

The award honours individuals who embody the spirit of humble leadership, mentorship, collaboration and dedication to the Canadian cattle industry, and mirrors Schellenberg’s dedicated leadership, according to Foundation Chair Bob Lowe.

“Reg Schellenberg demonstrated strong leadership in the Canadian beef industry and was passionate about seeing future generations of producers succeed,” Lowe said.

In December 2022, Schellenberg of Swift Current suddenly passed away. In lieu of flowers, the Schellenberg family requested that donations be made through the Canadian Cattle Foundation to support the Canadian Cattle Young Leaders (CYL) Program.

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Through this fund, each year, a CYL graduate will be selected to receive the award. This includes a travel bursary to attend the 2025 Saskatchewan Beef Industry Conference along with a belt buckle donated by the Schellenberg family ranch, Perrin Ranching.

The Foundation also received a $10,000 donation from the Saskatchewan Beef Industry Conference in 2023 to support this award.

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alice.mcfarlane@pattisonmedia.com

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