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By Alice McFarlane

Agriculture in the Classroom

Agriculture in the Classroom Canada welcomes new executive director

Apr 8, 2025 | 12:52 PM

Agriculture in the Classroom Canada (AITC-C) has made changes to its leadership team.

Denise Schmidt steps into the role of executive director ready to strengthen the foundation of agricultural literacy across Canada. Raised with a deep appreciation for Canadian agriculture, Schmidt brings decades of experience connecting industry, producers, associations and government.

Most recently, she served as senior director of North American Canola Business and Industry Affairs at Cibus, where she helped shape partnerships and policies to support the success of the broader ag sector.

Her background in agronomy, marketing, and business development positions her well to guide AITC-C’s next chapter of support — anchored in the values of education, collaboration, and community.

“Canada’s future food and ag sector depends on our ability to engage our youth — not just as consumers, but as informed citizens, innovators, and future leaders,” Schmidt said. “It’s an honour to lead an organization that supports both our educators and larger industry by helping students see where their food comes from and the people who make it possible. Together with our partners, we’ll continue to build meaningful connections between classrooms, the farm gate and the larger value chain.”

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A priority for Schmidt will be to lead AITC-C’s strategic vision to deepen its educational impact and foster strong, collaborative relationships across Canada’s agricultural and education communities.

At the heart of her role is a commitment to advancing agricultural literacy, ensuring Canadian youth gain a deeper understanding of where their food comes from and the people who produce it.

“AITC-C’s national coordination will enable provincial teams to focus on empowering educators with the best tools and programming available,” Schmidt said. “By working together, we can create shared efficiencies and amplify the support provided by our partners — ensuring every student understands the vital role agriculture plays in their daily lives.”

AITC-C Chair Sara Shymko said Schmits’ collaborative approach and deep ties to agriculture reflect the heart of the organization’s mission.

“We know she’ll be a strong advocate for both educators and producers, helping to grow a lasting connection between Canadian agriculture and the next generation of learners,” Shymko said.

AITC-C is a charitable organization dedicated to helping students across Canada understand and appreciate the role agriculture plays in their lives and helps students feels connected to Canada’s food system and to the people who grow and raise food.

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alice.mcfarlane@pattisonmedia.com

On X: @farmnewsNOW