
McCain Foods commits to improving climate footprint through regenerative agriculture process
FLORENCEVILLE, NB – By the end of this decade, every potato that becomes McCain Superfries, Bistro fries, potato patties, Smiles, Tasti Taters or homefries will be from a farm that’s using regenerative agricultural practices.
Regenerative agriculture is a farming technology that promotes biodiversity and more plant cover on fields in order to increase water efficiency, capture more carbon, and create greater immunity against droughts and floods.
As part of the release of the 2020 Global Sustainability report, Together, Towards Planet-Friendly Food, McCain is pledging to implement regenerative agricultural practices across 100 per cent of its potato acreage, which represents 370,000 acres worldwide, by 2030.
McCain’s CEO Max Koeune said that, “the pandemic has put a spotlight squarely on the precarious nature of our global food system, but the largest challenges we face are related to climate change.”